Saturday, August 6, 2011

Initial results: the 10.000 viewer challenge

Two weeks back I posted my submission to the 10.000 viewer challenge: a simple clip of dogs playing in the park. My goal was to reach 1000 viewers in a month, 10.000 in six months.

Today I'm halfway the month and I can proudly say that the current viewer number between YouTube (353) and Vimeo (139) : 492

That means I'm perfectly on track for reaching 1000 viewers in a month- if this trend continues. The problem is, I don't expect the numbers to grow at the same rate if I don't actively promote the video. Which, by the way, is an important lesson I learned from this enterprise: don't count on the video doing its own marketing. You have to work at getting your video seen in the right market. You may have made something brilliant but if you don't tell people it's out there, the chances of it being discovered are small. Now I'm not saying my video is brilliant, far from it. It's just a nice, 'feel-good' clip with a popular subject (dogs) and a catchy song.
The response has been nice, especially from dog-owners. I signed up with a dog-forum in Holland and within one day I had almost 30 written responses to the video, all of them enthousiastic.

But to be honest, I counted on a 'snowball-effect': dog-people ending it to other dog-people. But to accomplish that, the clip was simply not special enough. I may get my 1000 viewers in a month, but I will not reach 10.000 viewers in 6 months, that I know now.  It needed something extra, something that would lift it out of the crowd. It needed a very rare moment, like a blooper, a freak accident, something nasty or way out of the ordinary. THEN it would have been forwarded and created a snowball effect.

While writing this, I read about the YouTube Creator Playbook, a new tool that will help you create an audience. Should be interesting and I will defintely delve in.

I also have another idea for a clip that will definitely create a stirr. You will hear about that when I'm back in Amsterdam.

But first let's see if I can get my 1000 viewers by the end of this month. Help me out and send this clip to all the doglovers and/or doghaters you know.

The 10.000 viewer challenge! from Filmersblog on Vimeo.

No comments:

Post a Comment