Monday, July 11, 2011

The 10.000 viewer challenge

Numbers can be fascinating, but they aren't everything. Actually, they can be quite silly. The highest ratings don't necessarily represent the best quality- they usually represent average taste. It's the power of the masses. Take the News of the World: one of the best selling newspapers in England. But it's pulp (non-)fiction.

If you want to make something extraordinary, it's best not to think about money or big numbers. Many great projects would have never been made if the motive was high ratings or commercial succes. On the other hand, because something is a succes, it doesn't make it bad or tasteless. Quality and popularity can live in the same house...

Ok, so far a few thoughts on succes, numbers and quality...

I want to start an experiment: I challenge myself (and you, if you'd like to join in) to produce a video that can generate 1.000 viewers in a month, 10.000 in six months. Vimeo and YouTube views combined. I will be a total slut for numbers. The ratings are the objective- not the content. Anything goes. (except for porn and violence, that's too easy) In my case, I have limited capacity/time to produce popular video. I am nearly consumed by my work, family, documentary and blog. How can I produce something that doesn't take up heaps of time and will generate a lot of traffic? I have a few ideas. As the blogger says: I'll keep you posted!

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