video copyright

A while ago a company embedded a clip of mine on their professional website. It is a timelapse of a tree being pruned. This company used my video to demonstrate the type of work they do: tree pruning in Hawaii. Amsterdam is hardly Hawaii and I guess that's why they exchanged my video with something more tropical a few days ago...
But it makes me wonder: the fact that one allows embedding, does that give people the right to embed it wherever they want, for whatever purpose? Common sense would say no. I guess the line is drawn when someone uses your video to promote their own paid services.
I didn't mind that this company used my video. But I would have appreciated it if they asked.